Topic Selection – A Key to Profitable Blogging
Posted on May 29, 2006 - Filed Under Blogging - 1 Comment
by David Hobson
Blogs may have originated as a means of online journal writing and community building, but the use of this model won’t accomplish much for the online entrepreneur. Unless your cats are far cuter than every other bloggers’ or unless you are an amazingly interesting person with some tremendous writing talents, your personal blog [...]
Why Weird Words Make Great Brand Names
Posted on May 1, 2006 - Filed Under Advertising - 1 Comment
When creating a truly great company name, the number one consideration should be the level of “engagement.”
“Engagement?” you ask incredulously.
Yes … engagement.
While there are all sorts of naming strategies… metaphors, acronyms, coined/ invented, key attributes, positive connotations, etc., the one common denominator that separates the mediocre from the memorable is the degree to which the [...]
