Don’t do exactly what your competitors are doing
Posted on April 26, 2007 | Comments Off
Sometimes when we look around at how well our competitors are doing, we start to think they must be doing everything right.
We tend to want to imitate their success and hope that some of that magic will rub off on us.
Many times, we don’t do this consciously but our sites, our ad copies, our business models inadvertently end up looking very similar to our competitors’.
Don’t copy their every move. Instead, strive to establish your own business identity. Make your business stand out in the crowd, not be one in the many out there.
