Don’t forget your global customers
Posted on May 9, 2007 |
I’ve noticed that while some websites are open to global business, they sometimes forget to take their global customers into account when implementing certain programs or campaigns.
If you have global customers, it’s important to keep them in the loop about things that might affect them time-wise.
For instance, if you’re planning some scheduled downtime for your site for the purposes of maintenance, make your announcement early. Give everyone a chance to be prepared and to plan around the event if need be.
This is especially important if you’re a service provider and your customers are operating in vastly different timezones. You don’t want to announce your event just before it happens.
Remember it may be business hours for you, but it may be the middle of the night for your customers in other timezones and they won’t find out about your downtime till the next day.
If they needed your service urgently and had planned to use it for something they’ve scheduled, they wouldn’t have time to plan for a workaround.
Every customer is important to your business. Don’t discount anyone as being less important. Who knows, one day they may just become your biggest customer.
