Targeting the wrong audience
Posted on June 29, 2007 - Filed Under Advertising, Lessons in Business, PU, Zzub - 1 Comment
Very often, ad campaigns don’t work because advertisers are targeting the wrong audience.
Case in point, it really annoys me when a promoter tries to talk me into trying their slimming machines (which are all over the mall these days).
I consider myself to be fairly slim and fit and definitely not in need of [...]
E-phishing cards
Posted on June 29, 2007 - Filed Under Business Diary, PU, Zzub - Comments Off
Recently I’ve been receiving many emails from e-greeting card sites purporting that some relative or friend of mine had sent me a greeting.
These are one of the latest ways those no-good phishers are trying to piece together our personal profile, a.k.a our online DNA, as it were and using them for illegal purposes.
If you get [...]
Are free trials worth your while?
Posted on June 29, 2007 - Filed Under Freebies, Marketing - Comments Off
One of the best ways to sell a product is to give out free samples or trials. Walk around the supermarket and you’ll get all sorts of food samples being handed to you as you walk past these little promotional booths.
I’ve often been persuaded to buy, not by sales talk but by actually sampling the product [...]
Powerhouse of a laptop
Posted on June 28, 2007 - Filed Under PC & Internet, Technology - Comments Off
I saw this powerhouse of a laptop, the HP Pavilion HDX, when it first launched. Wow!
This thing has a 20″ monitor that pivots to suit or soothe (as the case may be) neck muscles tired from endless hours of being online.
With 2.4GHz of sheer CPU power and 4GB of RAM, this thing is set to fly. The price tag [...]
Are you asking too many questions?
Posted on June 27, 2007 - Filed Under Lessons in Business - Comments Off
I called the bank today about an item on my credit card statement that isn’t supposed to be there. But first, they had to verify my status as a genuine card holder, said the operator.
What’s your full name? What’s your date of birth? What’s your identity card number? What’s the amount of your last payment? What’s [...]
