Are free trials worth your while?
Posted on June 29, 2007 | Leave a Comment
One of the best ways to sell a product is to give out free samples or trials. Walk around the supermarket and you’ll get all sorts of food samples being handed to you as you walk past these little promotional booths.
I’ve often been persuaded to buy, not by sales talk but by actually sampling the product for myself. There’s an old expression that goes something like “the proof of the pudding is in the eating”. This is exactly it.
I think this is a great marketing strategy. I always say anything’s worth a try. If it works, great, you’re on your way to making more money. If not, just chalk it down to a learning experience.
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