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It’s not the price, it’s the customer service

Posted on May 31, 2008 | Leave a Comment

I grabbed a loaf of raisin bread at the bakery. The tag said $1.40 but when I got to checkout, the clerk rang it up for $2.00. I asked if it wasn’t $1.40. She said she’d get someone to check it.

It happened that the manager was passing by and he offered to check. He came back with the yellow sticker I’d seen earlier which said $1.40.

He explained that the price printed on the packaging was $2.40 but the promo price was $2.00. He said he would honor the price of $1.40 since it was their fault that they’d mistagged it.

There’s a good customer service lesson to be learnt here. Clearly the manager would rather lose .60 cents than lose a customer. I told him he had a good policy and that I’d be back.

See, it’s really that simple to make a customer happy. For me, the customer, it’s not the .60 cents that mattered, it’s the way he handled it.

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