What makes them tick
Posted on May 27, 2009 | Leave a Comment
In order to draw visitors, you must make your site worth visiting. One of the most important features is not, as we often think, discounts and gifts, but psychological fulfillment.
Whether you’re selling spa memberships or Ferrari parts, people must be made to feel like you’re really doing something for them. For instance, spas provide a place to relax and rejuvenate and make people feel pampered.
So your main marketing goal should be to find out what appeals to people psychologically and promote it to them, giving them just the perfect excuse to close the sale.
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