I signed up for Entrecard, half-expecting to get the same sorts of results I’ve had with the other web traffic programs I’ve tried before. Truth is none of them really worked very well for me. But with Entrecard, I was in for a pleasant surprise.
It’s a program where you visit and drop your calling card [...]

We’re headed for hard times ahead, I keep reading in the news these days. Yes, all gloom and doom but it doesn’t have to be all bad. There are always ways to make money if you try to think of new and more creative ways to market your business.
I think most of us are guilty [...]

Well, it looks summer is almost over and the kids are going back to school for many of you work-at-home parents. Summer can be quite disruptive for business as our focus shifts to non-business activities.
So maybe it’s a relief to finally have more time to spend on building your business. This second half of the [...]

I received a restaurant’s menu in the mail yesterday. It was in an envelope addressed to me. I don’t even remembered having been to this restaurant so I’m not even going to venture a guess as to how they got my name and address.
Quite frankly, I’ve never received a menu in the mail before. So [...]

I seem to be finding an increasing number of ad flyers in my mail box. I’m not sure how effective this form of offline advertising is, and frankly I’m not convinced it is the most effective.
The flyers that land in my mail box, well, they get dumped right away. I don’t even bother browsing through [...]

Too often, the rental of prime, high-traffic spaces at malls and exhibition centers can be very costly. Then you have to think about the other costs as well - design and decor, setting up the truss displays, transportation…
So if you’re working under a tight business budget, you may find yourself opting for a more obscure [...]

Yesterday I turned the corner to my house to see every house on my street with a balloon tied to their gate. I was like what? I’ve never seen anything like this.
It looked quite festive actually with the balloons bobbing up and down, though I couldn’t imagine what sort of festivity we would be celebrating [...]

Have you noticed your online business slowing down as the weather warms up? Some businesses are particularly resilient and some even thrive in these months.
Well, if yours is the kind of business that slows down over the summer months, maybe it’s time to organize a sale to promote business and drum up your sales.

Let’s face it, more and more people are taking the leap into the online business arena. What this means for us, the small home business, is that there’s more competition to contend with, and it’s only going to get fiercer.
Hence, the urgency to stay ahead if we want to be the first ones to reach [...]

I’ve recently been trying to set up a photographer friend to go on some fashion shoots around town. What’s funny though is that I can’t seem to find much information on the websites of the places where the events are going to be held. Some of them are so old and haven’t been updated in [...]