what drives the consumer?
Posted on April 15th, 2007 by minutechaser
Market research is a truly fascinating subject. It’s made even more interesting is the fact that there’s often very little logic to consumer behavior.
For instance, it’s quite common to be told “Hey, have you been to that restaurant? The food’s really great!” You make it a point to visit fully expecting that you’ll be in for a real treat.
Except that many times, the food isn’t all that it’s made out to be. In fact, some of the worse restaurants are the ones that are packed like sardines every day!!
So what really drives people there? It sure would make an interesting project for market research.
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