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1. Meet your market;
2. Minimize your costs;
3. Maximize your selling price; and
4. Market the heck out of your product.
Simple, right? But very few people get it. Look at the high failure rate for new businesses. It takes effort to be successful, but the task is hardly impossible.
Traditional craft retailing methods are what most crafters use to get started. They're the easiest way, especially if you don't know if anyone will buy what you make.
I believe that there is a market for any well-made craft, whether decorative or useful. In this era of mass production, when it seems that every store in every mall sells the same things, hand- made, unique or handy crafts are more appreciated than ever.
The problem facing many crafters is how exactly to go about selling them, or more accurately, finding paying customers. The fact is that there is an awful lot of competition out there.
My own business got jump-started by my “circle of friends”. My friends noticed and liked my calling cards and began to ask me to design and make cards for them. Starting with just Broderbund’s Create-a-Card program, I was soon earning a nice supplemental income in just a few hours a week. It probably helped that I was retired and live in an area dominated by retirees. But I think that everyone has a “circle of friends” either socially or at work.
Of course you don’t want to impose on their friendship by making a hard sell, but rather use or display your crafts in front of your friends to see if they draw any interest. If they do and if they’re priced right, you’re on your way to craft retailing for profit.
If your “circle of friends” market starts extending to friends of friends, you’re probably ready to tap the general marketplace of craft retailing.
Most crafters are aware of the periodic craft shows put on by local groups or even by the local Parks Departments. These usually cost little or nothing to join and should give you a fair idea of whether there is any broader interest in your craft. What better way to jump into craft retailing?
There are also organized craft shows that tour the country, most of which charge an entrance fee for participants. Check your local papers, especially the free shoppers, for information about upcoming shows.
Another venue for craft retailing is at the localflea markets that spring up in every community just about every weekend. Again the entrance cost is usually minimal. The only other thing you need is a little marketing savvy.
With a little cost and some effort, you will be well on your way to knowing whether there is a market for your craft. Once you know that, you can move on and think about other ways of selling, such as in galleries, on consignment, on eBay or from your own website.
All these methods and more are discussed in great detail on my website, http://www.theartfulcrafter.com. Come visit and see what you can do to become successful in the craft business!
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About the author
Eileen Bergen, Laredo, TX , USA
http://www.theartfulcrafter.com
Eileen has had a vaired career, starting as a special education. She then obtained an MBA degree and retired as a vice president of a major insurance company. For the last eight years she has been running her own craft business.
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